What Philip M Parker has done is find a way to generate books based on databases. The books are targeted at the long-tail, and include irresistible titles like:
He has 107,000 titles on Amazon.com - I would be fascinated to see how many sales he makes.
What about The 2007-2012 Outlook for Smoothies in the United States - that sounds fascinating! Have executives at Jamba Juice bought that one?
This mashup approach seems to be similar to what blockshopper.com is doing with press releases. Taking a feed of rel estate transactions, and concocting a press release by adding in information from linkedin, and other sites.